Stacey Y's blog

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Derren Brown - Subliminal Advertising

Design Brief

(some of these might change over time)




Project Title: Carrot Cake Cook Book

Trim: 7"x7"

Specs: 16 pages with illustrations.=

Category: Cooking

 

Cover Copy:         

Title: Let's Make Carrot Cake!

Subtitle: Yummy!

Byline: Stacey Yamada

               

Book Concept: The concept of this book is a cook book for children in only baking the carrot cake.  The book will allow the child to have quality time with their parents or someone older in the family who is able to help the child bake the carrot cake.  The book will make it fun for the child showing how easy it is to bake a carrot cake.




Elements:

                                (Text elements)

                                Headers for Safety Page - Highlighting certain safety precessions.

                                Title steps - Bolding titles that show the step of the recipe.

                                Tip Box Title - To bold title for boxes that have tips for making carrot cake throughout the book.

                            

Photographs:  There will be illustrations only.


     


Market:                 Target market: Parents (They are the ones buying it for the child.)

                                Secondary market: Children (The one who gets the book from their parent if they like it.)

 

Competition:        Competition would be already existing children cook books that would have multiple recipes with many photos.





Design Challenge: The challenge is to show how enjoyable it is to bake a carrot cake to a child.

 

Visual Tone (adjectives or identify series it is to coordinate with):   The attitude is positive and lively for the child to show it is fun to bake.  It needs to keep a nice mood so it can attract the parent into buying the book for the child.

Letterhead

Letterhead

The thumbnail colors are WAY off, but real image is correct.

Merce Cunningham Mailer

The top iamge shows what is on the outside and inside of the mailer.  And the bottom image is what will be on the other side of the mailer.

Merce Cunningham Covers

Analyzing Grids

Sorry for the quality of the photos I can't hold the camera still when looking down.  And the grid drawings are at the bottom of the entry.

016

I took all the menus our house had and searched through them and this one was the most appealing out of all of them.  Usually menus from restaurants & bakeries are usually not so appealing, but this one is not half bad.  There is nothing too extreme about it that makes it looks ridiculous.  Nothing is hard to read either with the background of the different bread products faded.
The choices of the fonts are just right and makes it feels like something that would be a bakery environment.  I believe each panel is 2 columns except for the front of the menu (the darkest one.)

024

This is a brochure that came in the mail.  It's a Honda advertisement for their INSiGHT.  Overall the design is just awesome because inside it expands and folds out into a bigger thing.  And as you open the brochure it connects with the next panel.  The grid for the inside foldout is probably a 4 column grid.  I don't have the feel for any rows.  The type is well layed out and has hyrarchy.  The graphics added around the car make the layout more interesting and movement for a car that is just sitting on the paper.

028

I enjoy seeing how different countries with different languages treat their type.  Especially languages with non-roman letters.  If all graphics were to be taken out it would really be empty with loads of white space.  But I like how it is just all fulled up.  The title of the article is evenly balanced along with stills of the show is balanced on the same page as well.  I believe this is a 4 column grid across both pages and 5 rows down.

036

To me most medical and health printed stuff are wordy (like they need to be) and totally unappealing.  But we have this paper of things that my father can eat and I just found this appealing and something that doesn't make me not want to look at.  I believe it to be a 5 column grid with 6 rows or around that amount it doesn't seem to be more unless the margins are different from one another.  Even the type is appealing and not boring either.

002

I wanted to find something that wasn't structured and I found something that was more playful.  The page to the left that's all green.  It is super simple in it's own way and very happy like.  The page feels like a three column grid with the information at the top right to the bottom left.  And added along are text that are wavy that would be on a curve. 

006

These are the grids I tried to draw out.  I did a sloppy job and the margins are all off.  But it was a estimate of the grids.

In Class Exercises

Awesome video!

Canadian, Please

A video that has come across my path and it's just so plain awesome I want to just SPREAD IT!

Fabio Vinyl Cover

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